- User interface (UI) is commonly linked to graphic design, however, it is much more than strictly design choices. It requires presenting the user with all the right tools they need to accomplish their goals
- UI is about the connection between the interface and the experience
- Good UI design should have a balance between aesthetics and effortless interactivity; it should also guide the user through the experience
- User experience- the abstract feeling people get when using a website
- User interface- is what people interact with as part of that experience
Common Navigation Patterns
- Tabs – navigation tabs, module tabs
- Menus – horizontal dropdown menu, vertical dropdown menu, accordion menu
- Jumping in hierarchy – shortcut dropdown, fat footer, home link, breadcrumbs
- content – carousel, event calendar, article list
Interactive Digital Media 